During his career Paul Walters has proven himself as an imaginative and successful marketeer with many leading sports brands, in particular during his time with Dunlop where he successfully re-established the brand as the undisputed market leader in squash after a prolonged period of under achievement.
Paul has taken his enthusiasm and marketing flair to create his own successful sports management business which has quickly become recognised as the leader within squash.
Jonah Barrington MBE
6 times British Open Squash Champion and World No.1
internationalSPORTgroup™ provide a unique and comprehensive resource in squash. They understand the sport from top to bottom and use that knowledge creatively to open up a whole series of valuable promotional opportunities for their clients. They are a thoroughly professional organisation and go the extra mile to achieve top results.
Edward J Wallbutton
Chief Executive, World Squash Federation (1990 to 2005).
World Marketing Executive, Professional Squash Association (2005 to present)
There is only one truly one-stop stop for squash marketing, management and organisation…it is internationalSPORTgroup™ and they are very good at it!
Women’s International Squash Players Association
Manchester has worked closely with internationalSPORTgroup™ in many areas of sports promotion. Our relationship is underpinned by our mutual understanding of the importance of partnership, which has been clearly evident in the success of both the British Open and British Grand Prix squash championships which we have been proud to host.
Head of Leisure, Manchester City Council
Coming from a professional and highly commercial sport as Rugby League and as a keen squash enthusiast, I have been impressed with the high level of professionalism that internationalSPORTgroup™ bring to all areas of squash marketing from media, to events and player management.
Ellery Hanley MBE
Great Britain Rugby League Captain, winner of 34 International caps and Rugby League Hall Of Fame
internationalSPORTgroup™ are an extremely innovative company who provide a range of services for sports clients. Goodform have worked with them on a number of projects and believe that they provide excellent complementary services to our own and we enjoy working with them.
Managing Director, Goodform Limited